About us
Cultivating Quality, Regenerating the Future
The Team
Our strength lies in our people: a diverse team of farmers, managers, and professionals who share a common goal of building agriculture that respects both nature and community.
Our Farmers
Hajer Almergheni
Farm worker or Agricultural worker
Latifa Bin Jaafer
Farm worker or Agricultural worker
Our Biologist
Ibtissem Toubene
Production and Processing Manager
Master’s Degree in Food Industry Innovation and Value-Addition at Ecole Supérieure des Industries Alimentaires de Tunis
Our Management Team
Yosr Abid
International Business Development
A PhD graduate in political economy of reform, Yosr brings over two decades of experience in research, strategic planning, and evaluating projects that promote innovation and sustainability. Her work spans rural development, climate change adaptation, natural resource management, and advancing sustainable agricultural practices. Yosr’s leadership in AloeOlea aims to set an example for sustainable, organic agriculture that protects natural resources and drives the future of green employment.
Mehdi Khouadja
Managing Partner, Finance and Operations
Mehdi brings more than 25 years of high-level experience in the financial industry, with deep expertise in EMEA sourcing, origination, and leveraged finance. Currently based between London and Tunisia, he has led complex trading desks, covering leveraged loans, high‑yield and mid‑cap bonds, as well as structured debt instruments at top investment firms.
His unique skillset ensures My AloeOléa isn’t just mission-driven, but financially robust and growth-ready. Mehdi bridges ecological vision and commercial viability, shaping our strategy to scale sustainably while delivering European-grade quality and traceability.
Ayda Houcine
Human Resources Manager
Omar Kaddour
Head of Business Development & Client Relations
Value, mission and Approach
Sustainability at the core, people at the heart, quality as our promise
Mission statement
The market problem
Aloe vera and olive oil is in high demand across many industries, yet B2B buyers face sourcing barriers: Inconsistent quality, vague claims, poor traceability, environmental concerns, and unreliable timelines.
Global suppliers often rely on intermediaries and lack transparency.
My AloéOléa offers a clear alternative: fully traceable, lab-tested, organic products, produced ethically and under low-carbon, sustainable conditions.
Tunisia’s Agricultural Challenge
At the same time, Tunisia’s agricultural sector faces deep-rooted challenges such as water stress, low local value addition, outdated farming methods, gender inequality in rural labour, and limited infrastructure. Much of Tunisia’s agricultural output is exported in raw or semi-processed form, capturing only a fraction of its value. Water-intensive crops dominate a country that is among the most water-scarce in the Mediterranean. Meanwhile, farmers and especially women workers remain excluded from formal economic growth.
our vision
My AloéOléa is more than a farm,
it’s a replicable model for climate-resilient, regenerative agriculture.
Our site will serve as a rural knowledge hub, showcasing agroecology, solar-powered farming, organic certification, and water-smart practices.
We integrate social inclusion by offering stable contracts, training, and leadership opportunities for women, aiming to professionalize rural employment and foster an agricultural transition that’s both equitable and sustainable.
Our goal is to deliver environmental impact, economic opportunity, and a new narrative for Tunisian agriculture
our values
Sustainability
At My AloéOléa, sustainability is not a trend or a checkbox. It is the foundation of how we operate, how we grow, and how we think about the future.
Social Impact
At My AloéOléa, real sustainability starts with people. Women are at the heart of our operations, and lasting change is only possible when communities are empowered to thrive.
Quality and Consistency
Reliability starts in the field and ends in the final delivery. At My AloéOléa, we deliver products our partners can trust, with certified purity, consistent quality, and full traceability from root to bottle.
